Tutorials

Paul BamsonURBAN & COMPUTATIONAL DESIGNER
03 · Tutorials

Architecture & Design Portfolio Tips.

TopicDesigning a portfolio that takes you from student to professional — layout, content, craft, and the interview.
Format20 tips, plus a bonus set for presenting your portfolio in interviews.
FromMigrated from the original post — updated to include example spreads from my own portfolios.
Portfolio layout
FIG. 00 · PORTFOLIO & STATIONERY SYSTEMARCHITECTURE / LANDSCAPE
/00Intro

Portfolios are vital for the proper transition from student to professional life. They are not only representations of your design skills — they show who you are as a creative, critical thinker, and convey what you bring to the table to potential employers.

It’s important to knock your portfolio out of the park, so here are my best tips for designing a great one.

01White space is your friend

Letting your pages breathe is very important for legibility. Don’t try to fit every drawing on one spread. It’s ok if your portfolio gets a little longer so each of your drawings are big enough and easy to read.

Note the use of white space in the spreads below. Treat negative space as an object in your compositions that leads a viewer’s eyes to the most important elements.

White space spread 1
White space spread 2
White space spread 3
White space spread 4
SPREADS · NEGATIVE SPACE AS COMPOSITIONPB PORTFOLIO
02Lead with your best

You have a short period of time to make a strong impression. Include only your BEST work and keep it within 3–5 projects, starting with your best and ending with your second best.

If you want to include an older project, don’t be afraid to go back and update it. You want all of your projects to feel around the same level of resolution.

Strong spread
Section divider
OPEN AND CLOSE ON YOUR STRONGEST WORKPB PORTFOLIO
03Show a well-rounded designer

Also include creative work outside of architecture projects. Photos, drawings, paintings, hobbies, publications, web and graphic design, etc. are great for showing a well-rounded designer.

Project spread
Web and publication design
PUBLICATIONS · WEB & GRAPHIC DESIGNIMPRINT. WEBSITE
04Organize with intent

Once you have your projects picked out, organize them in a way that highlights the strengths of each project. Think about your Table of Contents — is it easy to navigate?

  • Strongest to second strongest
  • Project type (residential, cultural, commercial)
  • Project categories (architecture, landscape, urban, graphic)
  • Size and scale
  • Student work to professional work
Table of contents 1
Table of contents 2
Table of contents 3
Contents spread
TABLE OF CONTENTS · WAYFINDINGPB PORTFOLIO
05Keep type simple

Keep it simple and use no more than two fonts. My favorites: Abel, Trade Gothic LT Std, Roboto, Avenir LT Std.

06Use a grid & margins

Use and stick to a grid and margins to create strong compositions. Keep text out of the edges of your page. Make sure your drawings and text align.

Grids diagram
InDesign setup
COMPOSITION · GRIDS · GUIDES & MARGINSLAYOUT BEST PRACTICES
07Photograph your models well

Take great, high-quality pictures of your models and include them in your portfolio. Think about how the background affects your spread composition.

08Scan — don’t photograph — drawings

Do not take pictures of your hand drawings. Scan them instead, then edit in Photoshop to get rid of the paper background.

Scanned sketch
SCANNED & LEVELED · PAPER REMOVEDPB PORTFOLIO
09Show your process

Strategically include process sketches and/or study models in the project spreads.

Process spread
PROCESS SKETCHEARLY DESIGN THINKING
10Update older drawings

Don’t be afraid to go back and update your older drawings. Portfolios are meant to show your current skillset.

After
Before
BeforeAfter
‹ ›
BEFORE → AFTER · DRAG TO COMPAREVIEW FROM MARKET SQUARE
After isometric
Before isometric
BeforeAfter
‹ ›
BEFORE → AFTER · DRAG TO COMPAREISOMETRIC SECTION
11Start thinking about your brand

Create a logo and define your visual style. What’s your favorite color, and what does it say about you?

Logo explorations
BRAND · LOGO EXPLORATIONSPB MARK
Logo 14
Icon 14
Icon 15
Icon 16
Icon 17
Logo 17
12Pick the right paper size

Pick the paper size that best fits all of your work. Should it be portrait, landscape, or square?

PORTRAIT   6×8 · 6×9 · 7×8 · 7×9 · 8×9 · 8×10
LANDSCAPE   7×5 · 7×6 · 8×5 · 8×6 · 8×7 · 9×7
SQUARE   6×6 · 7×7 · 8×8 · 9×9 · 10×10
13Prepare work samples

Depending on submission requirements, you may be asked to submit work samples — single-page previews. Use 8.5×11 or 11×17 so an employer can print them.

Work sample
WORK SAMPLE · SINGLE-PAGE PREVIEWEDSA MINORITY SCHOLARSHIP
Work sample 1
Work sample 2
Work sample 3
14Proofread, proofread, PROOFREAD

Typos are the quickest way to get your portfolio overlooked. Get others to read it to catch mistakes.

15Your portfolio is a designed object

Put as much time into it as you would any project inside it. Consider cover material, binding, paper type and thickness, and size.

Below is my last design-school portfolio — a Do-Si-Do style with two front covers.

Do-Si-Do flip
Cover 1
Cover 2
DO-SI-DO BINDING · TWO FRONT COVERSARCHITECTURE / LANDSCAPE
16Customize for each firm

Each firm is different, so don’t be afraid to customize your portfolio to fit the firm you are applying to.

17Keep portfolio & resume separate

Keep your portfolio and resume separate, as your resume is likely to change more often.

Portfolio and stationery system
PORTFOLIO · RESUME · BUSINESS CARDSCOORDINATED, KEPT SEPARATE
18Remember: it will be printed

Consider total page thickness when designing your cover. In InDesign, the first single page is the first page visible when opening the book — not the cover itself when printing.

Pages and spreads
PAGES & SPREADS · COVER + SPINE SETUPIN INDESIGN
19Print & bind professionally

Check out blurb.com for printing and binding. They provide amazing services including lay-flat perfect binding.

20Portfolios take time

Give yourself months in advance to compile your work, create your layouts, fine-tune your spread compositions, and consider its materiality. Honor the countless hours you put into your design education with a well-crafted portfolio.

/ Bonus

Interview portfolio tips.

B—01

In an interview where your portfolio is being presented, you may only get through the first two or three projects before a potential employer has made up their mind about you. Gauge their interest as you present.

B—02

You are not obligated to show every project. If you present one or two and then the rest of the interview is conversation, that’s a good thing — it means the employer has already seen enough.

B—03

Do your research on the firm. Know which of your projects align most closely with the firm you’re interviewing with, and present those first.

/ Review

Need extra eyes on your portfolio?

I’d be glad to review your portfolio and provide critical feedback over a call. Reach out and we can go over details.